Mind of Its Own
Photographer Ryan McGinley Directs Supermodel Karlie Kloss in a Playful Short for Mercedes-Benz
A mischievous automobile takes center stage in Ryan McGinley’s latest short starring Chicago-born siren Karlie Kloss and showcasing the new Mercedes-Benz CLA. Shooting among the vertiginous drops and lone oak trees of California’s Tejon Ranch, the director follows a Chloé-clad Kloss as she races along winding roads to indie band DIIV’s track “Doused”, before leaping out of the car to commune with a mysterious white horse. “I’ve worked with animals a lot in my art images and it’s challenging,” reveals New York-based McGinley, who has exhibited at museums including the San Francisco Museum of Modern Art, and the Guggenheim and Whitney museums in New York. “But they always bring something special.” As the independently minded vehicle speeds off, the ballet-trained model—a veteran of the runways of Givenchy and Calvin Klein and campaigns of Yves Saint Laurent and Marc Jacobs—is left to chase the coveted machine on foot. The video, for which Dazed & Confused and AnOther magazine founder Jefferson Hack served as Creative Director, will be screened during Mercedes-Benz Fashion Week in Berlin on January 17, and shows a new side to McGinley’s technical directing skills by employing complex aerial shots. “We were shooting in a stunt helicopter with an amazing team. I wanted them to do things they haven’t before: to go higher and get angles and speed they haven’t captured,” the director explains. “Looking through the camera while the helicopter is dodging in and out of canyons at top speed is not for the weak of stomach!” NOWNESS caught up with Kloss before the fashion season kicks off to talk style, on the road and on the runway.
Horse riding or Horse power?
Horse power, for sure!
Vintage convertible or ultra-modern hybrid?
Vintage convertible, always.
LA or New York?
Hmm, that's a tough one... New York.
Canyon hike or beachside bodyboarding?
Beachside bodyboarding.
Days of Thunder or Driving Miss Daisy?
Cars and a young Tom Cruise... definitely Days of Thunder.
"Ride" by Lana del Rey or "Drive" by The Cars?
'Ride' by Lana del Rey.
Highway or runway?
Runway!
Sneakers or stilettos?
Depends on the mood, but you can never go wrong with stilettos.
Red hot lips or au naturale?
Red hot lips are the perfect accessory.
Backseat or behind the wheel?
Behind the wheel. Watch out ;)
A PREMIERE – FOR BOTH THE MODEL AND THE CAR.
Karlie Kloss does not owe her charisma to luck. Years of ballet lessons have helped her to control her body the way she does. She talks about being extraordinarily tall as a teenager and how dancing prevented her from just being lanky and awkward. She has been working as a model ever since she was thirteen – and has known Jefferson Hack and Ryan McGinley for a couple of years – she is even friends with McGinley. Working with a car is new to her, though: “This is the first time I’ve ever done a shoot, where it’s based around a car. I feel very exclusive because it’s the new model of this car and it’s not even released yet to the world.” She wanted to make sure she wouldn´t just get to see the new CLA and be seen with it in the production of the key visual and film. Karlie Kloss wanted to test drive the car herself:
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