Zaha Hadid Architects have completed Roca London Gallery, an impressive project with a futuristic appearance located in Chelsea Harbour district near King’s Road. Roca is a strong bathroom products brand which emphasizes on innovative ideas. According to the architects, The Roca London Gallery is “a single space of 1100m2 including connected, semi-open zones for product displays and a meeting room space seamlessly incorporating a range of state-of-the-art interactive technologies and audio visual resources. Designed as a versatile multi-purpose environment, the Gallery will host a wide range of social and cultural events of interest to Roca, including exhibitions produced in-house and externally, meetings, presentations, debates and receptions. The design brings about a connective language between the architecture and the bathroom products, with the movement of water ‘carving out’ the interior and moving through the Gallery as individual drops“. Do you find this architecture approach suited for communicating the values of an innovative bathroom products brand?
http://freshome.com/2011/10/17/futuristic-roca-london-gallery-by-zaha-hadid-architects/
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