The Start Of Something Different’ campaign positions NESTEA as a catalyst for the start of new, unexpected and exciting possibilities. Across all media, NESTEA is celebrating people who are prepared to start new endeavours - including a ‘Start-O-Matic’ Facebook application, which empowers consumers to embrace something new. Print and posters were created in collaboration with famed illustrators including Alex Trochut, Cody Hudson and Supermundane.
The campaign launched globally in 16 markets, and will subsequently roll out across South and Central America, China and other Asian markets.
Wieden + Kennedy London
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